new p.45 designer alert: nili lotan
Israeli-born Nili Lotan launched her line of easy, sophisticated women’s clothing in New York in 2003 and quickly became the go-to designer for modern urbanites. An understated elegance informs Lotan’s collection, which features simple, exquisitely tailored silhouettes and generous cuts that deliver comfort along with style.
Lotan's simple design philosophy is pure and sophisticated. A woman's wardrobe should reﬂect her lifestyle and function as an extension of who she is.
“Selfishly, I design for myself,” says the Israel-born, New York-based designer. “I do what I feel, need, want. I work very intuitively, and the life of a working mother has certain needs and that’s what I’m trying to address. I actually call my collection ‘my wardrobe.’”
Lotan's "wardrobe" consists of subtle, luxurious separates in low-key shades of gray, navy, ivory and black. Everything goes with everything, season to season. In fact, while Nolan lives in Tribeca, travels all over the world and is up on trends, her line doesn’t scream “fashion.” It whispers cool.
That’s why models and celebs gravitate to it, especially when they’re off-duty. Chanel Iman rocked Lotan’s seductively sheer halter dress at a benefit last spring, and Karlie Kloss was dreamy in a creamy cabled sweater and textured winter white wool coat during February’s New York Fashion Week.
Nili Lotan is a favorite particularly with the sophisticated, but effortlessly chic crowd, always nailing the perfect amount of slouch in a sweater or pant. Her knack for dressing the cool girl forever prevails.
Shop her spring 2017 collection in store today.