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Lucky, May, 2011 says ...

"Amazing vintage furniture, under-the-radar clothing labels and exotic jewelry-the Windy City has it all," writes Elise Loehnen.

p.45 was one of our favorite boutiques in the country when Lucky launched more than a decade ago: It's still spot-on, offering labels like Winifred Grace, Lizzie Fortunato Jewels and 3.1 Phillip Lim.

Time Out Magazine Shopping Award, August, 2010 says ...

p.45 wins The Bucktown Trailblazer Award

Thirteen years ago, Damen Avenue was chockfull of zimne piwo and bodegas, not chain stores and trendy boutiques. But with every gentrified neighborhood, there are always the few brave pioneers who saw the potential in the place. In the case of Bucktown, it was Tricia Tunstall. Fast-forward to 2010 and Tunstall's shop p.45 is still a strong competitor in the now- vibrant shopping district, carrying a mix of up-and- coming designers (Abigail Glaum-Lathbury, Maisonette 1977 and Whistle & Flute) and a few tried and trues (3.1 Phillip Lim, Rachel Comey and Ulla Johnson).

CS Interiors, Spring, 2008 says ...

"The A Team," writes CS editor-in-chief Meghan McEwen.

After a three-week renovation hiatus, revered boutique p.45 re-opened as a space transformed. Gone is the signature rubber flooring, giving way to pewter-stain sugar maple and a reconfigured layout that makes the space look twice as big. An authentic arbiter of style (remember, p.45 was a Bucktown pioneer!), owner Tricia Tunstall put together the ultimate design collab. With Michael Koehler leading the design-build charge, his vision was complemented by interior designer Jordana Joseph and fashion designer Shane Gabier, who designed the dressing room curtains-beautiful swaths of color-block fabric that hang like a Mondrian art installation. Against a backdrop of eco-friendly grass wallpaper, Koehler's extra- long, uber-sleek cash wrap-so bright and white it nearly glows-is a showstopper in its simplicity and form. "We wanted to let the personality of the clothes come through," says Tunstall. The clothes definitely pop, but design this good is impossible to ignore.

Black Book, September, 2008 says ...

Black Book picks p.45 as one of the top design boutiques around the world.

p.45 was one of the first trendy boutiques to open in Chicago's Bucktown district, an edgy part of town that's lately become H.Q. for local artists. Founded in 1997 by Tricia Tunstall and Jessica Darrow, p.45 led the charge, stocking their racks with hip local designers and up-to-the-minute New York and Los Angeles styles hard to find anywhere else. To mark their ten-year anniversary, Tunstall (Darrow left the shop in 2004) tapped interior designers and fellow Chicagoans Michael Koehler and Jordana Joseph to revamp the store from the inside out. They laid down pale sugar-maple flooring and wrapped the walls in grass wallpaper. The highlight-literally-is a gleaming white checkout counter. p.45's bright spare ambience plays off of the subtle styles Tunstall markets: minimalist dresses from places like Breed and Development and simple geometric jewelry from Bing Bang. Like the neighborhood it anchors, p.45 has matured from a gritty, underground design mecca (it used to have industrial strength rubber floors!) to a sleek new home for consistently classy fashion.

Lucky, November, 2008 says ...

Lucky reporters across the country pick their city's top spots. Anna Blessing of Chicago writes, "p.45 always supports local designers, and it combines newer lines with well-known favorites. A recent gut renovation updated and sharpened the interior, so it's even more fun to stop by now."

InStyle Magazine, September, 2007 says ...

InStyle's "Sexy Coast to Coast Style" article features p.45 as one of the city's hot shops. It's not just the Windy City; it's the Indie City. Here, women are comfortable in their own skin and dress to please themselves, filtering fashion with an eye for what's unique, personal or vintage. "When trends come out," says Tricia Tunstall, co-founder of p.45 in the Wicker Park neighborhood, "we pick the ones that work for us." A clear winner; high-waist trousers for chilly nights that dress up well with patent-leather belts, statement jewelry and envelope clutches- "beautiful and smart," Tunstall says.

The pioneer and anchor of the trendy Wicker Park boutique scene stays fresh by introducing new designers. Reported by Gretchen Wahl.

Lucky, November, 2007 says ...

Special shopping report on Chicago says this Midwest metropolis is emerging as a serious contender for the title of Great American Shopping City.

"To mark its 10th year in business, this Bucktown fixture is planning a renovation to lend its industrial interior a dose of organic warmth. In addition to a physical transformation, it's pushing to bring in new labels: Established indies Ya-Ya and Lyell are joined by rising names Lorun and Marlova," writes editor Gigi Guerra.

Wall Street Journal, October, 2005 says ...

One of the first boutiques to stake out Wicker Park, p.45 has pieces by new designers like Shane Gabier, who does shirts, skirts and other pieces that are slightly offbeat but based on classic styles.

Written by retail reporter Amy Merrick.

Red Eye, August, 2005 says ...

Reinders: Glinda's just the beginning, an article by RedEye Special Contributor Ariel Alexovich.

At trendy Wicker Park boutique p.45, "Wicked" star Kate Reinders scurries from rack to rack, examining pageboy hats and blue Rebecca Taylor pumps. Holding up a sleeveless black and gray V- neck top plucked from the sale rack, Reinders says to her friend, "This is sex-o-matic!"

US Weekly, August, 2005 says ...

Life Style in Chicago, where to shop...p.45.

Maggie Gyllenhaal and native Liz Phair love this funky Buck-town boutique that spotlights local designers writes Aimee Agresti.

Lucky, May, 2004 says ...

"Love the store, love the site," writes editor Stef McDonald.

This hip Wicker Park shop-our favorite Windy City boutique-stocks sleek, satement-making separates from designers both established (Rebecca Taylor, Ya-Ya) and emerging, as well as pieces by local talents Lara Miller and Sarah McGuire.

Wallpaper, March, 2003 says ...

"Nestled in the edgy Bucktown district, p.45's stock of clothes, jewelry and shoes is worthy of it's cult following." reads the Wallpaper 'World shopping survival guide.' The guide for the "coolest shops in the hottest destinations" lists p.45 as one of only two shopping destinations in Chicago.

Lucky, June, 2003 says ...

*Lucky Favorite* "Often cited by locals as one of the best boutiques in Chicago, p.45 is also one of our Windy City favorites. Moodily lit, with racks that snake along the curvy walls, the shop stocks lines that border less on feminine and floaty more on the sleek and citified: Development, Michelle Mason, Martin and Loy and Ford." - writes Lucky features editor Gigi Guerra.

In Style, November, 2002 says ...

InStyle's "guide to the Web's best retail sites...p45.com Original clothes and more from up- and-coming designers. The online component of one of Chicago's must-visit shops."

Lucky, January, 2001 says ...

For Jessica Darrow, home decorating is all about the mix. "I like to combine clean, modern pieces with diverse, ethnic touches," says the 29-year- old co-owner of P.45, a superhip women's clothing store in Chicago's Wicker Park.

Travel + Leisure, April, 2001 says ...

Anyone fond of Fred Segal or Barneys Co-op will feel right at home at p.45. Owners Jessica Darrow and Tricia Tunstall roam the globe for of-the- moment clothes from designers who aren't yet household names. This spring they fell in love with the eighties preppy look: seersucker, knee- length skirts, khakis, and plenty of navy-and- white stripes. p.45 also offers a well-edited selection of shoes, jewelry by Me & Ro, and great bags.

Lucky, June, 2001 says ...

Owners Tricia Tunstall and Jessica Darrow know just how to delight hometown hipsters: by featuring local rocker Liz Phair modeling on their website. Their perennially cool shop draws women with similar sensibilities, who love Tree's leather camisoles, flirty dresses, and separates by Juliana Rosa Cho, as well as Tangee's sensual suede bags. It's one of the best places in town to find looks from emerging designers.

People, June, 2001 says ...

Should Dennis Rodman suddenly appear among $75 wrap dresses or $980 orange leather jackets, don't gasp - he's pals with the owners.

Mademoiselle, October, 2000 says ...

Cool Chicagoans like Liz Phair stop in for the edgy clothes.

InStyle, December, 2000 says ...

Elisa Donovan - "When I was on my day off while working in Chicago, I discovered this amazing clothing and jewelry boutique called P.45, where I ended up spending all my money. Now that I live in L.A., I shop at their site, www.shop45.com," says the Sabrina the Teenage Witch co-star. "If I'm looking for something specific or when I don't have the energy to go out and shop, I go there and I've got something great in no time. I love their Tease tees, which have this built-in underlayer (for support), and their Amy Zoller- designed tops."

Vogue, December, 2000 says ...

Shop45.com - Run by a cutting-edge Chicago boutique that scopes out and supports lots of talented unkowns: Miah Y., Souchi, etcetera.

WWD, April, 1999 says ...

In Chicago, P.45 on 1643 North Damen in the Wicker Park area - an artists’ enclave that’s been compared to SoHo - fits the new retail model. The 2,000-square-foot fiberglass and steel store, opened 1 1/2 years ago with trendy styles at price points from bridge to young designer. "We wanted to bring designers that you rarely find or do not find in Chicago," said Tricia Tunstall, 29, who owns the store with Jessica Darrow, 27. P.45 sells Rebecca Taylor, Rebecca Dannenberg, Lotta, M Collection, Michelle Mason, Wink, Yoni Yum, Page 3, Kwiyun, Beth Bowley, Tooke and Paul & Joe, among others. The store sells art and furniture along with artfully displayed clothing, accessories and shoes. It is also tapping into a fascination with the Internet, launching an online catalog and selling key items via the Web. "We felt there was a need for a boutique that was a little edgier and would take more risks," Tunstall said. "Customers still go to Barneys. It’s still an icon, but I do think it’s changed. People from Chicago always shop in New York because there aren’t many interesting stores here."

VOGUE Gift Guide, December, 1999 says ...

www.p45.com What it is: A Chicago based boutique that showcases emerging designers; with a few clicks on the screen you’ll look as if you scoured SoHo for days. Wrap it up for: Women on the verge--of fashion. E-mail a few telling details about the giftee in question to P.45’s personal shoppers, and they’ll come back with a list of ideas to rival Santa’s. Wish list: Silver jewelry from Me & Ro.

Chicago Magazine, February, 1998 says ...

Size twos are flying off the racks at P.45, the hip new Wicker Park botique, as Niko, a Chicago model, plots a new wardrobe. Shop co-owner Jessica Darrow adjusts a cashmere bolero on Niko’s shoulders. "If you’re gutsy--" she ventures. "Your little devil horns are coming out," says Niko. "--you can wear this with a little black bra. Or wear nothing if you really want to get some action." P.45 knows something about action--the place has had a strong buzz since it opened last fall, staking out Chicago’s fashion frontier with edgy, youthful designs. The brainchild of Darrow, 26, and her partner, Tricia Tunstall, 28, the shop (at 1643 North Damen Avenue) bowed in November with a sold- out bash that drew members of the Smashing Pumpkins and fashion fiend Dennis Rodman (friends of the owners, it turns out). The partners brought in such urban hipster lines as Rebecca Taylor, Lotta, Rebecca Danenberg, Cake, and Spooky, most of them new, many exclusive to Chicago. They’ve also combed the local design scene and come up with obscure but impressive collections from stylist Debby Dean and Cally Rieman, a student at the School of the Art Institute of Chicago. "We wanted to do something creative and we’re not artists," says Darrow. "Working with young artists . . . was something exciting for us that would support our sales." "They’re buying the designers’ ideas and educating customers to them," says Beth Hutchens, partner of designer Rebecca Taylor. If P.45 echoes So-Ho, "that’s by design," says Darrow. The New York native and University of Chicago grad met Tunstall, from North Carolina, while both worked at the earth-friendly cosmetics emporium The Body Shop--Tunstall on the marketing staff, Darrow as a retail general manager. With a small-business loan, they set up shop: Recycled rubber floors, opaque fiberglass doors, welded metal racks. It’s a fitting milieu for the funky clothing, which ranges from $90 for a fiery red satin dress to $800 for a camouflage print leather jacket. The store also sells jewelry, accessories, home furnishings, and art. But for the hemline issue, P.45’s downtown aesthetic is quite unique in Wicktown. "Knee- length is where New York is," says Darrow, "and everybody here wants a mini." In a size two, of course.

InStyle Magazine, May, 1998 says ...

Gal pals of cross-dressing Bull Dennis Rodman opened this cool women’s clothing store--but the 45 refers to the number Jordan wore after coming out of retirement. The innovative clothes make P.45 popular with models and sometime Smashing Pumpkins drummer Matt Walker, who shops here for his wife.