Lyndsey delved into design, launching Veda in 2008. At first, the line was all about the leather jacket, a piece that Lyndsey loved but could never find in slim shapes at the right prices, but she has since started working with all manner of clothing and fabrics.
“The process is really interesting and fun—like a puzzle."
Founded in 2009, ELOHIM BY SABRINA GOH draws inspiration from the divine creator.
In constant interplay between menswear and womenswear, ELOHIM purifies and subverts conscious detailing from both ends of the spectrum. Combining symmetry and asymmetry to reinvent silhouettes and forms, every ELOHIM collection expresses a distinct voice while breaking its own conventions to present innovative explorations that meditate on each season's thematic inspiration.
Recent accolades, appearances and international collaborations include Vogue Fashion Night Out Bangkok, participation in International fashion trade show and Fashion Futures 2015 X Singapore Fashion Week showcase and CFDA (Council of Fashion Designers of America).
Over the years, ELOHIM's goal remains: To present an inspired view on design.
ELOHIM is a forward-thinking contemporary fashion brand that aims to promote good design appreciation though each product.
Their selection of products is stringent and discerning, creating designs that align well with p.45's philosophy, while showcasing Singapore at its best.
Since their inception in 2009, ELOHIM has grown from a humble 1 rack space in multi label store to now having an 870sqft standalone store. Recently premiered in New York, Washington DC, Utah and Japan, and now Chicago. Their growth is a reflection of a shared belief with their customers and buyers.
SABRINA GOH is a Singapore based designer. Graduating from LASALLE SIA College of the Arts, she worked for several brands before she started her brand "ELOHIM BY SABRINA GOH" in 2009.
Growing up as a draftman's daughter, she draws inspiration from architectural form, sculpting strong and yet sensuous silhouette that celebrates confidence in wearer from inside out.
A finalist of Singapore Young Designer Contest in 2006 & 2007, she was one of the designers showcased at Audi Fashion Festival 2009- Blueprint Show. The label was later stocked at several multi labels store in New York, UK, New Zealand, Korea, Hong Kong and Singapore.
She was the winner of ELLE Awards Singapore, Designer Of The Year in 2010. In the same year, she launched her first concept store "SABRINAGOH" and retails her full collection and several designers' accessories and leather goods to create a one-stop venue for shoppers.
Shop her unique Spring collection in store and online.
Lyndsey Butler was born in Texas and at the tender age of 18 she moved to New York. At twenty-one, she got her first job in fashion and after spending a few years in the industry, accumulating all the necessary know-how, this Dixie transplant decided to create the perfect leather jacket, thus launching VEDA. With an emphasis on fit and materials of the highest quality, Lindsey sees leather as an elegant layer between you and the elements of modern living.
Now, VEDA has your entire wardrobe covered and still holds fast to Lyndsey's founding principles. Lisa Says Gah takes you to the Chinatown headquarters of Veda for a chat with Lyndsey about the first leather jacket she loved, starting a business at twenty-three and valuable lessons learned through collaboration.
Q: How did you go about naming your company? Does "Veda" have anything to do with the Hindu Vedic texts?
A: It does! In Sanskrit, Veda means “truth,” which is something I cherish and actively seek.
Q: Who do you imagine wearing your designs? Do you have a muse in mind?
A: Initially, I just imagine myself wearing it. That is the easiest mental leap. After that, I think about my friends, the Veda team, and my mom.
Q: How does your community influence your collections?
A: I live and work in Chinatown, and I love the wild print and fabric mixing I see on my daily walk to work. In general, I find downtown NYC incredibly vibrant and inspiring in the way of style.
Q: Do you work alone? If not, tell us about your team.
A: I LOVE my team! I also LOVE being alone, so it’s a tricky dance. I want to be present and engaging when I am at the office, but I also like to put my head down and get lost in work.
Q: Where do you source inspiration and how do you organize it? Do you have a sketchbook, make mood boards or use Pinterest?
A: All of the above, though I am more of list writer than a sketcher. It is easier for me to describe what I am thinking verbally and then create it visually.
Q: What themes are influencing your work right now?
A: Art, literature, and travel are usually big influences every season. We are working on our Resort collection, and we’ve been looking at a lot of work by the painter Ana Mercedes Hoyos, and the photographer Uta Barth. I’ve also been reading some Kinky Friedman novels. He’s witty and great.
Q: Can you tell us about your process of designing a collection? What is the lifecycle of design at your company?
A: We start every collection with inspiration and color. Usually, it begins as a series of conversations between our Design Director, Jess Cambronero, and myself. After that, we start sketching and merchandising. Because we develop 90% of our samples in our studio, we quickly jump into prototype sampling and make changes to each style at the different stages. I am always pleasantly surprised when it all comes together. It’s very rewarding to see that you aren’t crazy and that there were a plan and vision in the final designs.
Q: Materials obviously play a huge part in your line, tell us about why you choose the main ones you do.
A: The original concept behind VEDA was to create the perfect leather jacket. That said, we are always bringing in new materials to work with our leather core. This Fall we’re working with a wide wale cord, and also a lush silk velvet.
Q: What do you think holds people back from starting a business?
A: Starting a business is scary. Typically in life, you have someone telling you what to do in some capacity, whether it is a parent, or a teacher, or a boss. It can be scary to realize there isn't anyone else above you in the hierarchy. You are the end of the line. It can be a lot of responsibility.
Q: As a business owner, what advice would you share with someone interested in starting a company?
A: Have confidence. Be bold, but also flexible. Be humble. Ask for help and guidance along the way.